iPhone Audience Update and App Store Statistics

In July, I summarized data directly from Apple's financial reports to essentially show how pre-3G launch the number of iPhones sold was approximately 5 million to date.  It is now two months later and there is some evidence that Apple may have surpassed their 10 million goal already although a press release has not yet been posted.

First, since my original post, Apple has released one quarterly earning statement that puts the iPhone sales figures at  717,000 for third quarter 2008.  This gives us confirmed sales as of June 28th of 5.5 million before the iPhone 3G launch.

Second, the 1 millionth 3G iPhone was sold July 14th, three days after the launch.  That would mean to get to 10 million, 3.5 million additional iPhones have been sold in the last two months, which seems possible.  However, I expect a press release to be posted when this is confirmed since many industry analysts and pundits track the 10 Million iPhones commitment Steve Jobs made.

As of September 9th, the App Store stats are:

• 3000 applications, 600 free
• 100 million downloads

In the first 30 days, the stats were:

• 30 million in revenues
• 60 million downloads

I actually hear fairly inaccurate numbers from time to time and want to do my part to summarize where we are so that we can present an accurate picture to companies and individuals interested in pursuing iPhone & iTouch applications.  As usual, I would like to stress that iTouch users make up a substantial portion of the App Store users but I don't have specific figures on that at this point.